Digging into the plant-based movement: How it started and where it’s going

A perfect storm of consumer demand for healthy, sustainable and flavorful foods has both new companies and legacy brands alike turning their focus to plant-based options. This fast-growing category of foods and beverages includes alternatives to traditional meat and dairy products, as well as plant-forward creations that celebrate vegetables, grains and other plant foods in their own right. Overwhelming consumer acceptance of these products has spurred quick and mighty growth for plant-based foods in recent years, but will it last?

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Join SmartBrief and a panel of industry experts to explore the state of the plant-based food movement and what lies ahead. We'll cover:

  •  What consumers really want when it comes to this category
  •  The potential for this trend to last, and how it might evolve 
  • Whether the proliferation of this space will create any new sustainability issues
  • Untapped opportunities for foodservice operators and food and beverage manufacturers

Speakers

  Marie Molde, MBA, RD
  Account Manager, Registered Dietitian
  Datassential

With a strong background in food, nutrition and business, Marie brings Datassential, a market research firm focused on the food industry, a unique culinary perspective and health-driven point of view. Restaurant chains and suppliers have relied on Marie’s expertise in menu and product development, and for years she has helped foodservice and retail companies excel in innovation. Marie is a member of the Menus of Change Business Leadership Council, a group of leading chefs, food and foodservice executives, entrepreneurs, investors, and social innovators working to inform, support and confront issues that are surrounding the food industry today. 

  Lynn Blashford
  Chief Marketing Officer
  White Castle

Since joining the White Castle team 10 years ago, Lynn has made numerous contributions to expand White Castle’s reach and engagement across generations and to steward the full customer experience. Currently, as chief marketing officer, Lynn is responsible for brand building, strategy, advertising, media, promotions, social engagement, shopper marketing, and basically keeping the Crave alive and prospering for both the restaurant and retail divisions for the family-owned organization. White Castle, a family-owned business based in Columbus, Ohio, owns and operates 370 restaurants in 12 states and was the first QSR hamburger chain to rollout the Impossible Slider system-wide in 2018.

 

  Amy Sung
  Director of Content, Food & Beverage
  SmartBrief

Amy Sung is the director of content for food and travel at SmartBrief, where she manages both editorial content and content marketing spanning the foodservice, food retail and consumer packaged goods industries, as well as the travel and hospitality industries.

Event Properties

Event Date 2/24/2021 2:00 pm ET
Individual Price Free